The Calendar project

To test/profile recent developments in digital printing we are producing (ie printing) a 2019 Calendar inviting contributions from 12 artists/designers. Each designer gets one calendar month (a double-page spread) to produce a design that works with variable data. The theme we want to address with the calendar is the so-called 'Personalisation Revolution' that digital printing brings about by making it possible to print unique multiples across a single print run. Personalisation is a symptom of the many grey areas around data privacy. While leading digital print brands continue to push this technology and corporations have been quick on the uptake, there has been little in the way of critical reflection. We hope to address this imbalance with the Calendar Project by looking at personalisation from a critical standpoint.