Juan Pablo Meija
Thematically, the project aims to address the so called ‘personalisation revolution’ that variable data printing brings about. In this context, personalisation is framed as a symptom of the many grey areas around data privacy that characterises our interaction with the Internet. As is inevitable through the process of collaboration, the brief was subject to a broad range of interpretations on the part of the contributing artists/designers, producing many unexpected results. The final versions of the calendar make for a hybrid set of publications, accommodating a diverse range of ‘variables’ both in terms of subject matter and printing techniques. Taken as a whole, the 2019 Calendar Project offers a critical lens through which to regard the contemporary media landscape.